Stephen King Quotes About Advertising

Quotes about: Advertising

• One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

  Stephen King

  Business, Somewhere Else, Personality

  "Stephen King 1971: What is a brand?". www.campaignlive.co.uk. October 5, 2007.

• There are really very few economies of scale in centralising or standardising advertising.

  Stephen King

  Business, Advertising, Economy

• Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.

  Stephen King

  Business, People, Jogging

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