The opportunity and the concept of merging music culture with actual boxing is exciting. It's bringing a younger demographic to the sport.
There's a small group of guys in hip-hop that really have money. The whole culture talks about money, but it's a small group that actually has it.
If you consider yourself a part of the culture, then finances can't allow you to be bigger than the actual art form.
The competitive nature of hip-hop culture has always had battling involved with it. So you battle with the other artist but not necessarily in business and everywhere else.
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