Sheena Iyengar Quotes - Page 5

Quotes about:

• I think I was always informally thinking about choice from when I was a very young child because I was born to Sikh immigrant parents, so I was constantly going back and forth between a Sikh household and an American outside world, so I was going back and forth between a very traditional Sikh home in which you had to follow the Five K's.

  Sheena Iyengar

  Children, Home, Thinking

  Big Think Interview, bigthink.com.

  4 Copy quote

• We began to look at "Why is that?" And a large part of that has to do with the fact that when people have a lot of options to choose from they don't know how to tell them apart. They don't know how to keep track of them.

  Sheena Iyengar

  People, Track, Looks

  Big Think Interview, bigthink.com.

  4 Copy quote

• If you truly have expertise - and expertise can be say a chess master who has really mastered something or an artist or a musician of some sort you know if you give a jazz musician.

  Sheena Iyengar

  Artist, Giving, Musician

  Big Think Interview, bigthink.com.

  4 Copy quote

• Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.

  Sheena Iyengar

  Track, Choices, Musician

  Big Think Interview, bigthink.com.

  4 Copy quote

• People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I learned when I was in Japan way back in the 1990's and there were all these quarrels happening between the U.S. and Japan about allowing more American products into the Japanese market.

  Sheena Iyengar

  Japan, People, Choices

  Big Think Interview, bigthink.com.

  4 Copy quote

• Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts choosing in accordance with looks because that becomes the easiest criteria by which to weed out all the options and decide "So who am I going to say yes to?"

  Sheena Iyengar

  Weed, Giving, Choices

  Big Think Interview, bigthink.com.

  4 Copy quote

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