One of the challenges in networking is everybody thinks it's making cold calls to strangers. Actually, it's the people who already have strong trust relationships with you, who know you're dedicated, smart, a team player, who can help you.
I find that the interesting challenges, because there's obvious things where, you know, don't be unethical, don't be evil, you know, don't break the law, don't do immoral things, those are all straightforward and don't create ethical dilemmas. The thing that's interesting is when you actually have multiple interests at stake and you have to kind of navigate your way through it.
The challenge when you think about product distribution is: how are you competing for potential customers or potential members time?
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