We've reached the end of incrementalism. Only those companies that are capable of creating industry revolutions will prosper in the new economy.
What matters in the new economy is not return on investment, but return on imagination
Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy.
In an increasingly non-linear economy, incremental change is not enough-you have to build a capacity for strategy innovation, one that increases your ability to recognize new opportunities.
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