When the eyes of a woman that a man finds attractive look directly at him, his brain secretes the pleasure-inducing chemical dopamine - but not when she looks elsewhere.
A little girl who finds a puzzle frustrating might ask her busy mother (or teacher) for help. The child gets one message if her mother expresses clear pleasure at the request and quite another if mommy responds with a curt 'Don't bother me - I've got important work to do.'
For the high achievers, studying gave them the pleasing, absorbing challenge of flow 40 percent of the hours they spent at it. But for low achievers, studying produced flow only 16 percent of the time; more often that not, it yielded anxiety, with the demands outreaching their abilities...The low achievers found pleasure and flow in socializing, not in studying.
Although traditional incentives such as bonuses or recognition can prod people to better performance, no external motivators can get people to perform at their absolute best. . . .Wherever people gravitate within their work roles, indicates where their real pleasure lies—and that pleasure is itself motivating.
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