I want to make beautiful clothes for women and men who appreciate detail and quality. The product must be the best but this is almost secondary to the service the customer will receive.
It's really about putting that sort of quality and beauty back into our life.
I told myself that I would not come back to women's fashion until I felt I had something new to say. I feel that fashion has become too serious and that the actual customer's needs have not really been addressed. Fashion needs to make one happy. It is a luxury and should enhance one's quality of life.
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