John Kao Quotes About Competition

Quotes about: Competition

• There are some pretty obvious ways of benchmarking creativity. One way is to perform what I call a creativity audit, which is to look at your capabilities and look at your performance and examine the percentage of revenue that comes from products that are less than five years old, less than three years old and that are current with the present accounting period. You can then compare those figures to those of your competition along the same axes.

  John Kao

  Creativity, Axes, Years

  Interview with Joel Kurtzman, www.strategy-business.com. October 1, 1996.

• Conducting a creativity audit can be very illuminating because it can tell you how the process is working internally and against the competition.

  John Kao

  Creativity, Competition, Process

  Interview with Joel Kurtzman, www.strategy-business.com. October 1, 1996.

• You need judgment, you need to utilize conventional resource-allocation analysis, you have to work backward from estimations of the market to the current investments and you have to do some benchmarking of your product and its potential against your competition.

  John Kao

  Competition, Needs, Analysis

  Interview with Joel Kurtzman, www.strategy-business.com. October 1, 1996.

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