It's common to say that trees come from seeds. But how can a tiny seed create a huge tree? Seeds do not contain the resources need to grow a tree. These must come from the medium or environment within which the tree grows. But the seed does provide something that is crucial : a place where the whole of the tree starts to form. As resources such as water and nutrients are drawn in, the seed organizes the process that generates growth. In a sense, the seed is a gateway through which the future possibility of the living tree emerges.
If there is genuine potential for growth, build capacity in advance of demand, as a strategy for creating demand. Hold the vision, especially as regards assessing key performance and evaluating whether capacity to meet potential demand is adequate.
Don't push growth; remove the factors limiting growth.
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