Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.
A company's culture is the foundation for future innovation. An entrepreneurs job is to build the foundation
Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.
In organizations (or even in a society) where culture is weak, you need an abundance of heavy, precise rules and processes.
Culture is simply a shared way of doing something with passion.
Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.
The stronger the culture, the less corporate process a company needs. When the culture is strong, you can trust everyone to do the right thing. People can be independent and autonomous. They can be entrepreneurial.
What I've been surprised by is not how different people are, but how similar they are. There are certain types of Airbnb people, and they are in every city in the world - it's just that in some cultures, there is more of a generational divide.
[On culture] It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.
There's no such thing as a good or bad culture, it's either a strong or weak culture. And a good culture for somebody else may not be a good culture for you.
Somebody asked me 'what's the job of a CEO', and there's a number of things a CEO does. What you mostly do is articulate the vision, develop the strategy, and you gotta hire people to fit the culture. If you do those three things, you basically have a company. And that company will hopefully be successful, if you have the right vision, the right strategy, and good people.
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