Would you buy a book proudly stating on the cover that its reader is a dummy? Or would you think "of course it's ironic"?
Ignoring for a moment the power of the American Medical Association, we still wouldn't see a huge amount of books on neurosurgery for dummies in 21 days or whatever. It's just plain inappropriate, and it's intentionally out of people's reach.
I have come to believe that large print, thick and heavy paper, and wide margins and oversize leading is indicative of the expected intelligence of the reader. … Compare children's books and books on Web Duhsign or other X-in-21-days books. If the reading level of a specification is below college level, chances are the people behind it are morons and the result morose.
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