As you craft a plan to expand to adjacent markets, don't disrupt: Avoid competition as much as possible.
Under perfect competition, in the long run no company makes an economic profit.
There are only two kinds of businesses in this world: Businesses in crazy competition, and businesses that are one of a kind.
Competition is overrated. In practice it is quite destructive and should be avoided wherever possible. Much better than fighting for scraps in existing markets is to create and own new ones.
All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.
Customers won’t care about any particular technology unless it solves a particular problem in a superior way. And if you can’t monopolize a unique solution for a small market, you’ll be stuck with vicious competition.
All failed companies are the same: they failed to escape competition.
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