I’ve seen how important this concept is in business. To be truly successful, companies need to have a corporate mission that is bigger than making a profit. We try to follow that at salesforce.com, where we give 1% of our equity, 1% of our profits, and 1% of our employees’ time to the community. By integrating philanthropy into our business model our employees feel that they do much more than just work at our company. By sharing a common and important mission, we are united and focused, and have found a secret weapon that ensures we always win.
Philanthropy isn't just about big gifts; it's about participation. It is about the grace that comes from working together.
I have failed a lot in my philanthropy, where I will make philanthropic contributions and they just won't be effective.
In business, we say that people overestimate what you can do in a year and underestimate what you can do in a decade. This is true in philanthropy as well.
Philanthropy can be integrated into business. I believe strongly that companies can be incredible agents of good in the world.
I also think that employees these days expect less of a separation of work and personal life. That doesn't mean that work tasks should encroach upon our personal time, but it does mean that employees today expect more from the companies for whom they work. Why shouldn't your workplace reflect your values? Why is "giving back" not a part of our jobs? The answer for us is to integrate philanthropy with work.
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