Despite romantic fantasies about caring candidates who learn of America in donut shops, most politicians rely on media to teach them what concerns the average person.
Today, a politician does not just need public support to win elections; he needs it to govern.
The most basic decision a modern politician must make is whether to be aggressive or conciliatory.
Leadership is a dynamic tension between where a politician thinks his country must go and where his voters want it to go.
A politician can do what he thinks is right, he just has to be sophisticated in how he goes about it. Those who seek a president who 'will disregard the polls and just lead,' ask for the political equivalent of 'The Charge of the Light Brigade.'
We in politics are accustomed to seeing reality firsthand and then watching its distant cousin, events as portrayed by the media, unfold on our televisions. We know that what happened in Congress and what is reported to have taken place are two very different things. But that disjuncture, so familiar to politicians, is new to the viewing public. By seeing war and war coverage juxtaposed nightly on their screens, Americans have learned the crucial lesson: not to trust the news anchors.
The cost of campaigning has skyrocketed in recent years because of the falloff in TV viewership. With only one-third as many people watching TV as did 20 years ago, politicians have responded by buying three times as many ads, driving the cost of campaigning to levels which only favored candidates can afford.
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