Spin is overrated. It is strategy, not spin, that wins elections.
Today, a politician does not just need public support to win elections; he needs it to govern.
No candidate can win a presidential race advocating gay marriage and opposing the military action in Iraq.
Any Democrat who squirms on the tax-cut issue in the primaries has no chance ' zero ' to win the nomination. Each will have to take the “pledge” to oppose the Bush tax cuts. Thus, Bush will have succeeded in creating a situation where anyone who can win the nomination can't win the election. Democrats are not about to nominate anyone who backs the tax cut, and Americans are not going to elect anyone who favors a tax increase.
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