I think people were genuinely addicted to hip hop in the 90s, addicted to the idea of empowerment. I think it came from [the fact that] the rappers in the 90s, their parents coming from the 70s, had such a rich variety of records to sample.
There has been an effect of business rap on the output of today's rap music. But I don't think that's the modern day rapper's fault.
By the time it came to the 90s, the late 90s, being a businessman was the beacon to uphold. We've been having the concept of the best rapper equals the best businessman.
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