We need books...because we are all, in the private kingdoms of our hearts, desperate for the company of a wise, true friend.
Much as I love stories, I think I'll only be satisfied with myself as a writer if I'm able to produce a novel that feels publishable. The books that truly take me away - for weeks at a time - are all novels.
Authors should be as involved with the marketing of their books as they want to be. No more, no less. I happen to recognized, quite early on, that no one was going to buy my book if I didn't do everything I could to let them know that the book existed.
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