Douglas Rushkoff Quotes About Choices

Quotes about: Choices

• Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.

  Douglas Rushkoff

  Choices, Forever, Google

• I am much less concerned with whatever it is technology may be doing to people that what people are choosing to do to one another through technology. Facebook's reduction of people to predictively modeled profiles and investment banking's convolution of the marketplace into an algorithmic battleground were not the choices of machines.

  Douglas Rushkoff

  Technology, People, Choices

  Douglas Rushkoff (2013). “Present Shock: When Everything Happens Now”, p.162, Penguin

• With the DVR, I was mostly writing about it as a good thing in giving us the choice of when and how to watch things. But there's what we lose in the bargain, which is the collective spectacle. 'Did you see Jay Leno last night?'

  Douglas Rushkoff

  Writing, Night, Giving

  "Douglas Rushkoff on Khaleesi Lady Gaga and why Sopranos' end works but Lost's doesn't". The A.V. Club Interview, www.avclub.com. March 22, 2013.

• In the emerging, highly programmed landscape ahead, you will either create the software or you will be the software. It's really that simple: Program, or be programmed. Choose the former, and you gain access to the control panel of civilization. Choose the latter, and it could be the last real choice you get to make.

  Douglas Rushkoff

  Real, Simple, Civilization

  Douglas Rushkoff (2010). “Program Or Be Programmed: Ten Commands for a Digital Age”, p.7, OR Books

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