Because the biological mechanisms that affect our health and well-being are so dynamic, when people change their diet and lifestyle, they usually feel so much better, so quickly; it reframes the reason for changing from fear of dying to joy of living. Also, the support that patients give each other is a powerful motivator.
Joy of living is sustainable; fear of dying is not.
We all know we're going to die one day, but who wants to think about it? What's sustainable is joy, pleasure and freedom.
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