John Sculley Quotes About Marketing

Quotes about: Marketing

• Marketing is really theater. It's like staging a performance.

  John Sculley

  Marketing, Theater, Staging

  John Sculley, John A. Byrne (1989). “Odyssey: Pepsi to Apple-- a journey of adventure, ideas and the future”

• Great marketing cannot sell a pedestrian product very well.

  John Sculley

  Money, Marketing, Pedestrians

  John Sculley, John A. Byrne (1989). “Odyssey: Pepsi to Apple-- a journey of adventure, ideas and the future”

• Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

  John Sculley

  Business, Marketing, Action

• No great marketing decisions have ever been made on qualitative data

  John Sculley

  Business, Data, Decision

• Steve [Jobs] and I spent months getting to know each other before I joined Apple. He had no exposure to marketing other than what he picked up on his own. This is sort of typical of Steve. When he knows something is going to be important, he tries to absorb as much as he possibly can.

  John Sculley

  Jobs, Apples, Marketing

• I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

  John Sculley

  Responsibility, School, Thinking

  Source: www.businessinsider.com

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