The reward for doing right is mostly an internal phenomenon: self-respect, dignity, integrity, and self-esteem.
When you choose wrong because it suits you right now, the message you give others is that when it suits you, you may likely do wrong again. You become a threat and liability to others. That's a pragmatic reason, outside of pride in morality, not to do wrong.
Integrity, honesty, and honor may not give immediate rewards or gratification, and they can be life-threatening (for example, being a whistle-blower or turning state's evidence). The absence of integrity, honesty, and honor do not always bring punishment or scorn, and can be life-aggrandizing (connivers and cheats often gain power and wealth). Therefore, morality must be its own reward.
It takes courage to have a conscience when you seem to see others getting something tangible out of not bothering to struggle with the morality of a situation. It gets frustrating and demoralizing. This is precisely where character comes in. All throughout history special people have felt compelled to do what they objectively saw as right and good - even in the face of humiliation or rejection or expulsion or torture or death. That is because they believed that certain ideas were more important than individual well-being.
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