If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
Without a goal analytics is aimless and worthless.
If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.
Sound strategy starts with having the right goal
A target should go with every goal. A target is the value that defines success.
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