Optimism is important. You have to be a little silly about the goals you are going to set. There is a phrase I learned in college called, 'having a healthy disregard for the impossible.' That is a really good phrase. You should try to do things that most people would not do.
Basically, our goal is to organize the world's information and to make it universally accessible and useful.
My job as a leader is to make sure everybody in the company has great opportunities, and that they feel they're having a meaningful impact and are contributing to the good of society. As a world, we're doing a better job of that. My goal is for Google to lead, not follow that.
Our goal is long-term growth in revenue and absolute profit - so we invest aggressively in future innovation while tightly managing our short-term costs.
We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind. We're lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing .
One of our big goals in search is to make search that really understands exactly what you want, understands everything in the world. As computer scientists, we call that artificial intelligence.
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