Any product that needs a manual to work is broken.
Boeing just took $20 billion and 10 years to improve the efficiency of their planes by 10 percent. That's pretty lame. I have a design in mind for a vertical liftoff supersonic jet that would be a really big improvement.
The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design.
There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.
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