Learn to love the data and, for heaven's sake, write well.
The key with blogging is to lay it all out there because sooner or later people are going to know what you know, so might as well be the first one to share the information and get credit for it.
Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.
We wrote our first blog post before we wrote our first line of code.
Twitter is not a technology. It's a conversation and it's happening with or without you.
Measurement is like laundry. It piles up the longer you wait to do it.
Find your spirit, and no challenge will keep you from achieving your goals.
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Advertising is the greatest art form of the 20th century.
There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion.
Content is king, but marketing is queen, and runs the household.
Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
Effective engagement is inspired by the empathy that develops simply by being human.
What people want is the extra, the emotional bonus they get when they buy something they love.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
We're obviously going to spend a lot in marketing because we think the product sells itself.
Marketing is everything and everything is marketing.
Marketing is what gets you noticed.
The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.
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