Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.
What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.
If you wait until there is another case study in your industry, you will be too late!
By listening, marketing will re-learn how to talk.
The way to get started is to quit talking and begin doing.
You wan't to invent new ideas, not new rules.
Nobody counts the number of ads you run; they just remember the impression you make.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Don't blame the marketing department. The buck stops with the chief executive.
In marketing, the familiar is everything.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.
Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences.
I was a pretty good coach and working with marketing was like coaching.
My relationship with Music Row has always been, from my end, optimistic and hopeful that there is more than one way to approach the writing, recording, and marketing of an album.
By the immediate preservation of eggs for home consumption through the use of water glass or lime water, larger supplies of fresh eggs may be made available for marketing later in the season, when production is less and prices higher.
His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?
I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.
Their marketing strategy had to be changed to the young people. That's who buys the beer.
Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.
The mantra should change from 'Always Be Closing' to 'Always to helping'.
You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
Good content is the stuff of love affairs.
By definition, remarkable things get remarked upon
Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.
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