Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory.
Winners never quit and quitters never win.
Winning is not a sometime thing; it's an all time thing. You don't win once in a while, you don't do things right once in a while, you do them right all the time. Winning is habit. Unfortunately, so is losing.
Winning is not everything, but wanting to win is.
If you don't see yourself as a winner, then you cannot perform as a winner.
For me, winning isn't something that happens suddenly on the field when the whistle blows and the crowds roar. Winning is something that builds physically and mentally every day that you train and every night that you dream.
You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.
Some people say I have attitude - maybe I do... but I think you have to. You have to believe in yourself when no one else does - that makes you a winner right there.
Part of being a winner is knowing when enough is enough. Sometimes you have to give up the fight and walk away, and move on to something that's more productive.
Losers live in the past. Winners learn from the past and enjoy working in the present toward the future.
It's easy to have faith in yourself and have discipline when you're a winner, when you're number one. What you got to have is faith and discipline when you're not a winner.
Although I wanted my players to work to win, I tried to convince them they had always won when they had done their best.
Anybody can win - unless there happens to be a second entry.
When you're a winner you're always happy, but if you're happy as a loser you'll always be a loser.
Therefore the skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without lengthy operations in the field.
There are certain aspects, and there are - there are 15 attributes of winners and winning slogans. "Which side are you on" sounds divisive, that you're on one side or the other, at a time when we actually want universality. We want unanimity.
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