Typography Quotes - Page 5

• I don't think that success is the premise to what is good or bad.

  Ed Benguiat

  Thinking, Design, Premises

  8 Copy quote

• The contributions that one makes in typography, design, and art in general cannot be, and must not be measured on how much money is involved. That would lead to total chaos. The word itself (contribution) is to give to a common purpose.

  Ed Benguiat

  Art, Common Purpose, Giving

  10 Copy quote

• They should make new ways to better design buildings and books. The computer was the end of Swiss typography!

  Emil Ruder

  Book, Design, Way

  31 Copy quote

• By the year 2000 every secretary will have a favorite typeface.

  Roger Black

  Years, Design, Typefaces

  5 Copy quote

• Malevich, Lissitsky, Kandinsky, Tatlin, Pevsner, Rodchenko... all believed in the social role of art... Their works were like hinged doors, connecting activity with activity. Art with engineering; music with painting; poetry with design; fine art with propaganda; photographs with typography; diagrams with action; the studio with the street.

  John Berger

  Art, Doors, Engineering

  4 Copy quote

• Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also
  patterns of communal interdependence.

  Marshall McLuhan

  Technology, Shapes, Patterns

  Marshall McLuhan, W. Terrence Gordon, Elena Lamberti, Dominique Scheffel-Dunand (2011). “The Gutenberg Galaxy: The Making of Typographic Man”, p.330, University of Toronto Press

  4 Copy quote

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• Typography fostered the modern idea of individuality, but it destroyed the medieval sense of community and integration.

  Neil Postman

  Ideas, Design, Community

  Neil Postman (2005). “Amusing Ourselves to Death: Public Discourse in the Age of Show Business”, p.29, Penguin

  7 Copy quote

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• Set a page in Fournier against another in Caslon and another in Plantin and it is as if you heard three different people delivering the same discourse - each with impeccable pronunciation and clarity, yet each through the medium of a different personality.

  Beatrice Warde

  People, Design, Personality

  16 Copy quote

• I discovered that I never really used Helvetica but I like to look at it. I like the VW beetle, too, although I've never driven one.

  Stefan Sagmeister

  Design, Looks, Driven

  43 Copy quote

• Anyone who uses Helvetica knows nothing about typefaces.

  Wolfgang Weingart

  Design, Use, Helvetica

  69 Copy quote

• I fought linotype and montype for some time because it would not justify as well as handset could be made to do; but at last, as always happens, the machine outdid the hand, and got all the best types on it.

  George Bernard Shaw

  Hands, Design, Machines

  4 Copy quote

• Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.

  Jan Tschichold

  Mad, Design, Personality

  Jan Tschichold (1995). “The new typography: a handbook for modern designers”, Univ of California Pr

  41 Copy quote

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• A type of revolutionary novelty may be extremely beautiful in itself; but, for the creatures of habit that we are, its very novelty tends to make it illegible, at any rate to begin with.

  Aldous Huxley

  Beautiful, Design, May

  4 Copy quote

• Typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or obtuseness.

  Robert Bringhurst

  Opportunity, Endless Opportunities, Design

  11 Copy quote

• In a badly designed book, the letters mill and stand like starving horses in a field. In a book designed by rote, they sit like stale bread and mutton on the page. In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.

  Robert Bringhurst

  Horse, Jobs, Book

  17 Copy quote

• You can do a good ad without good typography, but you can't do a great ad without good typography.

  Herb Lubalin

  Creativity, Greatness, Design

  148 Copy quote