It is easy to make a simple machine which will run toward the light or run away from it, and if such machines also contain lights of their own, a number of them together will show complicated forms of social behavior.
Meanwhile, the empty forms of social behavior survive inappropriately in business situations. We all know that when a business sends its customers 'friendly reminders,' it really means business.
Capitalism as a social order and as a creed is the expression of the belief in economic progress as leading toward the freedom and equality of the individual in a free and open society. Marxism expects this society to result from the abolition of private profit. Capitalism expects the free and equal society to result from the enthronement of private profit as supreme ruler of social behavior.
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