The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
One cannot be a good historian of the outward, visible world without giving some thought to the hidden, private life of ordinary people; and on the other hand one cannot be a good historian of this inner life without taking into account outward events where these are relevant.
Did you know that she was cyborg?” asked a woman in an unhidden tone of disgust. Kai stared at her, appearing confused, then let his gaze dance over the crowd. He shuffled his feet closer to the podium, a wrinkle forming on the bridge of his nose. Cinder bit the inside of her cheek and braced herself for adamant disgust. Who would ever invite a cyborg to the ball? But instead, Kai said simply, “I don’t see that her being cyborg is relevant. Next question?” Cinder’s metal fingers jolted.
I don’t see that her being cyborg is relevant.
Sherlock: You're keeping a SCRAPBOOK. Only old ladies and pre-pubescent girls keep scrapbooks, John. John: It's not a scrapbook, Sherlock. I'm collecting papers relevant to the cases. It helps me remember the details. And it was locked away in my desk drawer. Sherlock: The lock on your desk drawer was insulting me with its pretense at security.
Do not try to make the Bible relevant. Its relevance is axiomatic. Do not defend God's word, but testify to it. Trust to the Word. It is a ship loaded to the very limits of its capacity. -Dietrich Bonhoeffer
They think that intelligence is about noticing things are relevant (detecting patterns); in a complex world, intelligence consists in ignoring things that are irrelevant (avoiding false patterns)
I have given up considering happiness as relevant.
To Jacob the act of critiquing art was essentially imprecise. That's why he didn't read reviews on anything he liked, be it a book, a movie, or a record. He believed that any work an artist puts forth which contains the truth as he or she sees it is worthy of consideration, and any commentary of the work beyond that is nothing more than pure individual opinion and should not be considered relevant to the work itself.
Majority decisions tend to be made without engaging the systematic thought and critical thinking skills of the individuals in the group. Given the force of the group's normative power to shape the opinions of the followers who conform without thinking things through, they are often taken at face value. The persistent minority forces the others to process the relevant information more mindfully. Research shows that the deciscions of a group as a whole are more thoughtful and creative when there is minority dissent than when it is absent.
Liberals tend to understand that a person can be lucky or unlucky in all matters relevant to his success. Conservatives, however, often make a religious fetish of individualism. Many seem to have absolutely no awareness of how fortunate one must be to succeed at anything in life, no matter how hard one works. One must be lucky to be able to work. One must be lucky to be intelligent, physically healthy, and not bankrupted in middle age by the illness of a spouse.
There's an old Russian saying that goes some way or another. I don't know it. I don't speak Russian. But sometimes I think about it and wonder if it's relevant to what I'm going through at the time. Probably not. I mean what do Russian know about hunger, anyway?
Abraham Lincoln was asked by an aide about the church service he had attended. Lincoln responded that the minister was inspired, interesting, well-prepared, eloquent and the topic relevant. The aide said, “Then it was a good service?” Lincoln responded, “No.” The aide protested, “But, Mr. President, you said that the minister was inspired, interesting, well-prepared, eloquent, and that the topic was relevant.” “Yes,” replied Lincoln, “but he didn’t challenge us to do any great thing.
Reading things that are relevant to the facts of your life is of limited value. The facts are, after all, only the facts, and the yearning passionate part of you will not be met there. That is why reading ourselves as a fiction as well as fact is so liberating. The wider we read the freer we become.
Charlotte, who had sagged back in her chair, her eyes half-closed, said, “Will, I have already been up all night copying down the relevant parts. Much of it was—” “Gibberish?” Jem suggested. “Pornographic?” said Will at the same time. “Could be both,” said Will. “Haven’t you ever heard of pornographic gibberish before?
We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly increase the level of accountability and provide more relevant experiences for customers.
Information is the most valuable commodity in the world today and this business is about giving people access to information that is relevant to their lives.
One must be frank to be relevant.
The major credit I think Jim and I deserve ... is for selecting the right problem and sticking to it. It's true that by blundering about we stumbled on gold, but the fact remains that we were looking for gold. Both of us had decided, quite independently of each other, that the central problem in molecular biology was the chemical structure of the gene. ... We could not see what the answer was, but we considered it so important that we were determined to think about it long and hard, from any relevant point of view.
It's much easier to be successful than it is to be relevant. The tricks won't keep you relevant. Tricks might keep you popular for a while, but in all honesty, I don't know how U2 will stay relevant. I know we've got a future. I know we can fill stadiums. And yet with every record, I think, 'Is this it? Are we still relevant?'
The essence of knowledge is generalization. That fire can be produced by rubbing wood in a certain way is a knowledge derived by generalization from individual experiences; the statement means that rubbing wood in this way will always produce fire. The art of discovery is therefore the art of correct generalization. ... The separation of relevant from irrelevant factors is the beginning of knowledge.
We've seen the uproars around the world concerning cartoons depicting the prophet Mohammad. Anyone who does not think comic strips are relevant never had a fatwa put on him/her for drawing a picture.
Religion is a valid inquiry; whether society accepts it or rejects it, it doesn't matter. Man is a religious animal and is going to remain that way. Religion is something natural. To ask from where you come is relevant; to ask, 'Who am I?' is going to remain relevant always. But the modern mind has created a climate of atheism so you cannot ask such questions. If you ask, people laugh. If you talk about such things, people feel bored If you start inquiring in these ways, people think you are slipping out of your sanity. Religion is no longer a welcome inquiry.
For me, the Internet is the opposite of memory; the Internet is amnesia, it's about today and tomorrow is another day. Printed issues are about recording time, leaving a trace and making it relevant.
If you think anyone is sane you just don’t know enough about them. The key — and this is very relevant in our case — is to find someone whose insanity dovetails with your own.
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