During adolescence imagination is boundless. The urge toward self-perfection is at its peak. And with all their self- absorption and personalized dreams of glory, youth are in pursuit of something larger than personal passions, some values or ideals to which they might attach their imaginations.
The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.
I think Amazon is the preeminent pioneer in building a new way of doing commerce: personalized, database-driven commerce, where the big value is not in the purchase fulfillment, but in knowing as much about a customer base of ten or twenty million people as a corner store used to know about a customer base of a few hundred. In today's mass-merchandising world, that's largely gone; Amazon is trying to use computer technology to re-establish it.
We were really responsive. It was very personalized for the die-hards that did watch, and I thought that would be a big draw, too.
Under chattel slavery and feudalism, exploitation was concrete and personalized in the producer's relationship with his master. The slave and peasant knew exactly who was screwing them. The modern worker, on the other hand, feels a pounding sensation, but has only a vague idea where it is coming from.
Pick the target, freeze it, personalize it, and polarize it. Cut off the support network and isolate the target from sympathy. Go after people and not institutions; people hurt faster than institutions. (This is cruel, but very effective. Direct, personalized criticism and ridicule works.)
It may well be that an analysis of figures would reveal a law - the duration of a marriage is inversely proportional to the cost of the wedding. Or, to put it another way, any union celebrated with personalized toasting flutes is doomed.
Imagine a world of nine billion people with clean water, nutritious food, affordable housing, personalized education, top-tier medical care, and nonpolluting, ubiquitous energy. Building this better world is humanity's grandest challenge.
In a personalized world, important but complex or unpleasant issues are less likely to come to our attention at all.
In a time where the world is becoming personalized, when the mobile phone, the burger, everything has its own personal identity, how should we perceive ourselves and how should we perceive others?
To captivate our varied and worldwide audience of all ages, the nature and treatment of the fairy tale, the legend, the myth have to be elementary, simple. Good and evil, the antagonists of all great drama in some guise, must be believably personalized. The moral ideals common to all humanity must be upheld. The victories must not be too easy. Strife to test valor is still and will always be the basic ingredient of the animated tale, as of all screen entertainments.
Public libraries are our great teachers and storytellers, and are a vital adjunct to our schools. In this day of standardized and homogenized education, a library offers individual and personalized learning opportunities second to none.
Personalized beauty is about each woman being able to create her own makeup routine that complements her coloring and style.
I have no doubt that in the future, wearable devices like Fitbit will know my blood pressure, hydration levels and blood sugar levels as well. All of this data has the potential to transform modern medicine and create a whole new era of personalized care.
The more personalized television gets, the less passive the experience will become.
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
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