Design is the fundamental soul of a man-made creation
iMac is next year's computer for $1,299, not last year's computer for $999.
Right before when the iMac came out is when most people associate Apple started. That's when people remember Apple - that first iMac or that first laptop that was a clam shell. To me everything before that was what was interesting.
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
If Cameron kidnaps you, kills you, then buries your lifeless body in a shallow grave in the desert where your remains lay decomposing for several decades until they're accidentally discovered by some guy on a journey to awaken his spirit at the Salinas Pueblo Missions, can I have your iMac?" I gaped at her. "You've really thought this out. "I love your iMac." "I love my iMac too, and you're not getting her." "But you'll be decomposing.
"I've been thinking," Brooklyn said as I gawked at the god sitting next to me, "if you get all lovey-dovey and decide to elope to Las Vegas where Jared uses his powers to clean up at the poker tables and you guys buy a mansion in the Manzano Mountains with twenty-seven rooms and decide - because you're rich and all - to buy a new computer, can I have your iMac then?"... "Um, no, you're not getting my iMac." "Dang."
Two years ago, I was a twenty-nine year old secretary. Now I am a thirty-one year old writer. I get paid very well to sit around in my pajamas and type on my ridiculously fancy iMac, unless I'd rather take a nap. Feel free to hate me -- I certainly would.
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