The dreamer is the whole dream. For us, dreaming and imagination are coupled with action to treat our lives, our business and our relationships as a constant unfolding.
If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.
Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
The difference between a good educator and a great educator is that the former figures out how to work within the constraints of traditional policies and accepted assumptions, whereas the latter figures out how to change whatever gets in the way of doing right by kids. 'But we've always...', 'But the parents will never...', 'But we can't be the only school in the area to...' - all such protestations are unpersuasive to great educators. If research and common sense argue for doing things differently, then the question isn't whether to change course but how to make it happen.
The beauty is in finding, not in what you find ; that is just an excuse.
You have to be interested in culture to design for it.
I don't see myself as an artist. I work with artists and collaborate with them, but then it becomes graphic design. It's not an art. I'm a graphic designer.
In the beginning I was really, really lean. For the longest time I did it all. I played every hat. I was in the factory, doing the graphic design, the photography, the selling - literally everything. I saved money doing what I could myself. It was hard but I learned. I learned that nobody's better than you to get your business off the ground. The experience you get is priceless.
I want to create an atmosphere that can be consciously plumbed with seeing, like the wordless thought that comes from looking in a fire.
Forget all the rules you ever learned about graphic design.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
Lettering should be invisible. You shouldn't notice it, unless it is a determined piece of storytelling in graphic design. Whether handmade or digital, the lettering should be easy on the eye and well placed. It should help tell the story and do nothing to get in the way of it.
When I studied graphic design, I learned a valuable lesson: There's no perfect answer to the puzzle, and creativity is a renewable resource.
I love graphic design. I love working with design, and I love storytelling, so I've been working on a children's book for a while, and I'd like to see that through.
The minute you start saying something, 'Ah, how beautiful! We must photograph it!' you are already close to view of the person who thinks that everything that is not photographed is lost, as if it had never existed, and that therefore, in order really to live, you must photograph as much as you can, and to photograph as much as you can you must either live in the most photographable way possible, or else consider photographable every moment of your life. The first course leads to stupidity; the second to madness.
What is especially striking and remarkable is that in fundamental physics, a beautiful or elegant theory is more likely to be right than a theory that is inelegant. A theory appears to be beautiful or elegant (or simple, if you prefer) when it can be expressed concisely in terms of mathematics we already have. Symmetry exhibits the simplicity. The Foundamental Law is such that the different skins of the onion resemble one another and therefore the math for one skin allows you to express beautifully and simply the phenomenon of the next skin.
Every society must be intentional about educating its leaders.
We think about the world in all ways we experience it ; we think visually, we think in sign, we think kinesthetically, we think in abstract term, we think in movement. Creativity is the process of having original ideas that have value.
Maybe there are times when mystery is more important than knowledge. I realized that the white page is a magic box. Ultimately, the mistery box is all of us. Ubiquitous technologies. What comes next ? Mystery as catalyst for imagination.
It wasn't an architect or a designer who invented objects, but an artisan.
Only the possibility of carrying out a dream makes our life worth living.
When I first prepared this particular talk... I realized that my usual approach is usually critical. That is, a lot of the things that I do, that most people do, are because they hate something somebody else has done, or they hate that something hasn't been done. And I realized that informed criticism has completely been done in by the web. Because the web has produced so much uninformed criticism. It's kind of a Gresham's Law-bad money drives the good money out of circulation. Bad criticism drives good criticism out of circulation. You just can't criticize anything.
We`re not here for a long time, we`re here for a good time / Reach For the Sky, 'cause tomorrow may never come.
Mr. Spock : 'I began to study human behavior from an alien perspective, thinking, humans are interesting, sad, foolish, but worthy of study.
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