I've heard some designers talk about the design process being centred on invention, starting with a blank slate. I admire that and occasionally I'm capable of that, but I have to admit that I really have trouble working with completely open briefs.
And just when we were at the end of our design process there was the news that the Italian government and the U.S. government had signed an agreement to fly the first Italian astronaut on that flight.
[While designing] I'm mixing two lines of thought really: me as a designer for women and then me as a man. At the start of the design process it's the designer for women that comes to the forefront - sketching and revising the silhouette. Then the man comes into the picture - and I look at the shoe from a very masculine point of view. Then there is a conflict between the two sides of me. Sometimes the man wins, and sometimes the designer wins.
We also had a team of costumers that would do samples for us, of fabrics, textures, people doing silhouettes of things up on dress forms, just to kind of inform the design process. Through all of that we got to the point that we had to figure out how to light them up. So that was a huge undertaking.
I studied to be an architect. And I find tremendous similarities between building a company and the design process. Businesses have to do their planning on the fly in a fashion similar to an architect sketching.
Snohetta promotes a more democratic workplace atmosphere than most other architectural offices. This may merely reflect prevalent employment practices in Scandinavia, but Snohetta places a stronger emphasis on group participation in the design process than typical high-style firms.
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