I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing.
If I can be cruel; I'm not a big fan of the Audi R8, actually.
I spent my entire first pay cheque from Cracker, a TV show on ABC, on an Audi because my other car broke down and I needed to get to work.
I'm a slave to the culture, so I see an Audi, a Denali, or an Escalade, my neighbor got the four-door Porsche. I have a really nice truck. But it's a Durango and I like frontin'! I like to ride by and show off.
After I broke the Australian record in 2014, Audi Centre in Canberra gave me a beautiful black A1 with the number plates AI 1111, because the record I broke was 11.11 in the 100.
Then there’s the biggest problem of them all – the problem of being in an Audi TT when you are not called Angela. I do not know why it can be driven by only people named Angela, but that’s a fact and there’s nothing we can do about it. If you have a TT and you aren’t called Angela, you have the wrong car.
Have you got a Beemer, an Audi, a Saab or a Volvo that replaced a Ford, Vauxhall, Rover or Nissan? Many Brits have. Your first Beemer. A particularly nice smell of leather. Something rather plain but satisfactory about the interior. And that lovely enamel wotsit in the middle of the steering wheel. A moment of quiet 'because I'm worth it' pride.
I have one car that works; it's fast and safe: an Audi 5. And I have two old cars that never work: an old Peugeot convertible, and an Alfa Romeo Giulia.
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