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  • A small change at the beginning of the design process defines an entirely different product at the end.

    Jonathan Ive
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    "DM25 What Next for Design? with Jonathan Ive". Interview with Deyan Sudjic, designmuseum.org. November 12, 2014.
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A small change at the beginning of the design process defines an entirely different product at the end. - Jonathan Ive
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