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  • The central problem of brand-building is getting a complex organization to execute a simple idea.

    Marty Neumeier
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    Marty Neumeier (2009). “The Designful Company: How to build a culture of nonstop innovation”, p.158, Peachpit Press
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The central problem of brand-building is getting a complex organization to execute a simple idea. - Marty Neumeier
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