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  • Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

    Michael Porter
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    Harvard Business Review, John P. Kotter, Michael Porter, Elizabeth Olmsted Teisberg (2015). “Leadership, Strategy, and Innovation: Health Care Collection (8 Items)”, p.1700, Harvard Business Review Press
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Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value. - Michael Porter
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