Because we haven’t been taught to appreciate and love ourselves in this way, we don’t feel like we deserve self-care and pleasure. Instead, we cling to our To Do lists and sacrifice our health and well-being for the sake of others. Then, when we feel deprived of our basic human need for relaxation and enjoyment, we turn to food as our sole source of pleasure. When we then try to deprive ourselves of food through dieting, we deny the last bit of pleasure we have in our lives. And that strategy never works!