Don't say you don't know! It's because of Kim. Meaning there's no photo that I would have put up by myself, or next to one of my smarty friends, that would have got that amount of likes. So now you take this photo that has that amount of likes, and it has a flower wall from the same guy who does the Lanvin shows, and it has a couture Givenchy dress and Givenchy tuxedo in it. That's the point. Now the thing that is the most popular is also communicating the highest level of creativity. The concept of Kimye has more cultural significance than what Page Six could write.