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  • The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.

    Seth Godin
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    Seth Godin (2012). “Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012”, p.218, Penguin
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about. - Seth Godin
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