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  • Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

    Ray Kroc
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    Ray Kroc (2016). “Grinding It Out: The Making of McDonald's”, p.70, St. Martin's Griffin
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Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator. - Ray Kroc
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