The 'Big Green Debate' has entered a very interesting stage. Once there was endless controversy; now there is near unanimity. Once there was universal political indifference; now the bandwagon is abrim with politicians in catch-up mode. Once the media were semi-detached: now they're really getting stuck in. And they need to be! Many people are confused and disempowered, and the role of the media in getting then informed and engaged is critical