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  • I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

    Richard Branson (1999). “Losing my virginity: how I've survived, had fun, and made a fortune doing business my way”, Crown Business
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