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  • Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

    Jonathan Ive
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    "Jonathan Ive interview: simplicity isn't simple". Interview with Shane Richmond, www.telegraph.co.uk. May 23, 2012.
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Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution. - Jonathan Ive
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