The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Simplicity is about subtracting the obvious and adding the meaningful.
Make everything as simple as possible, but not simpler.
Simplicity, carried to an an extreme, becomes elegance.
That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.
Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity.
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge.
The art of simplicity is a puzzle of complexity.
Simplicity is natures first step, and the last of art.
Design is not just what it looks like and feels like. Design is how it works.
Three Rules of Work: Out of clutter find simplicity. From discord find harmony. In the middle of difficulty lies opportunity.
Have nothing in your house that you do not know to be useful, or believe to be beautiful.
Simplicity does not precede complexity, but follows it.
Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
Good artists copy, great artists steal.
Simplicity in character, in manners, in style; in all things the supreme excellence is simplicity.
Simplicity and Repose are qualities that measure the true value of any work of art.
Clutter and confusion are failures of design, not attributes of information.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
The unavoidable price of reliability is simplicity.
When I am working on a problem, I never think about beauty but when I have finished, if the solution is not beautiful, I know it is wrong.
Increasingly, people seem to misinterpret complexity as sophistication, which is baffling -- the incomprehensible should cause suspicion rather than admiration.
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