John Battelle quote: Increasingly, search is our mechanism for how we understand ourselves...

Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.

John Battelle

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John Battelle (2011). “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture”, p.210, Nicholas Brealey Publishing

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Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it. - John Battelle

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