I had written a lot about my dog dying before. I wrote a newspaper column about it and it turned out to be the most popular column I'd ever written. That and the lame Joni Mitchell column I did. But the dog column, my god! People love dogs. Anybody who writes regularly should know, when in doubt: dogs! If you're a columnist, when in doubt, write a column about the culture of narcissism - like a scolding column about the culture of narcissism - or write something about dogs. That's the homerun in my take.