Our consumer economy peddles the notions "romantic consumerism" of finding "the one," of being the one. It's the narcissistic enhancement of, "I'm the one you stopped your nomadic life for." It's one thing when you have sex for the first time when you marry, but it's another thing altogether when you stop having sex with others when you marry. So the marital commitment becomes, "I must be really special. With me, you no longer think you can find better next door." Romantic consumerism is thinking you can't find better, younger or newer.