I was kind of reared by television, but the BBC, it still had that thing - and people are always invoking that kind of Reithian idea - where you could learn stuff from it. If you put a kid in front of a telly now to be reared by that you'd just have a jibbering idiot, you know what I mean? Just adverts for a start. It's almost like the programmes are an afterthought, the real business of this channel is to sell you things and we're just going to space out those announcements with some crap to watch.